Campaign Management

Project managing your campaigns to deliver your messages to the right people, at the right time, in the right way.

Juggling the various facets of an integrated marketing campaign can be enormously time consuming and stressful, especially when you have 101 other business generating needs to attend to.

Outsourcing the management of your marketing campaigns to a marketing professional allows you to free up any over-stretched in-house resources, with minimal time investment and cost on your part.

What is a marketing campaign?

A marketing campaign is a series of planned and co-ordinated activities that take place over a defined period of time with a specific purpose or based on a particular theme:

  • Launching a new product or service
  • Acquiring new customers
  • Engaging existing customers
  • Promoting a specific product/service benefit
  • Targeting a particular customer segment
  • Announcing a new strategic partnership

Key to the success of any campaign is making sure it delivers the right message to the right target audience, at the right time, via the right communication channel, within the specified budget.

And, of course, just as importantly, the results of each campaign need to be monitored, measured and analysed to see to what extent its objectives were met.

What's involved?

Whilst not an exhaustive list, campaign management involves project managing and delivering a host of online, print and/or face-to-face activity that invariably includes:

  • Setting the campaign objectives and identifying the target audience
  • Clarifying the campaign message(s) and communication channels
  • Extracting data from your own database, or purchasing/renting a mailing list
  • Writing the copy for an email, covering letter or advert
  • Managing the production, collation and distribution of any campaign specific creative piece
  • Co-ordinating the development of your website, a campaign specific microsite or landing page
  • Planning and executing online marketing initiatives
  • Identifying and contacting target publications/media for advertising and PR coverage
  • Managing events or a sponsorship marketing programme
  • Recording and analysing responses, ensuring appropriate follow-up actions are taken

I can provide expert advice and guidance on any one or all of the above. Alternatively, I can manage an entire campaign on your behalf. To find out more, contact me today.