Customer Database & CRM

Knowing and understanding your customers, what you mean to them and what they mean to you.

It’s a well known fact that it costs considerably more to acquire a new customer than it does to retain an existing customer.

To provide your existing and prospective customers with the products and services they're looking for, not just once but many times over, you need to understand who your customers are and what their needs and expectations are.

Why is database management so important?

All businesses keep data on their customers in some form or another. Knowing what this data is, where it is kept, who manages it, how it is managed and what it is used for is crucial for any business.

  • Capturing, managing and segmenting the right customer data
  • Keeping your data secure, up-to-date and accurate
  • Manipulating, extracting and analysing the data

All the above have a measurable impact on your business.

Legally, there are regulations to be complied with. Commercially, there are enormous benefits to making sure that maximum value is extracted from this data.

You can increase sales and improve your profit margins by applying database management techniques that help you more effectively target your marketing activity and capitalise on cross-sell and up-sell opportunities.

Managing your customer relationships (CRM)

With a single, holistic view of your customers and an understanding of their relationship with you at every touchpoint, a more long-term and mutually beneficial relationship can be developed.

  • Can you identify how and where your customers interact with you?
  • Can you map the journey they take and the experiences they have along the way throughout their ‘life’ with you?
  • Do you know what relationship you have with them individually and as a group segment?
  • Do you know what's important to them, what drives them, what concerns them and what influences their behaviour?

The answers to these questions will help you appropriately align and adapt your sales and marketing activity based on your customers' needs, behaviour and preferences.

How can DMK Marketing help you?

Through the effective management and development of your database and CRM programme, I can help you nurture customer satisfaction, loyalty and advocacy.

To find out how powerful this can be in reducing costs, increasing profitability and informing business decisions, contact me today.